Schindler, a Swiss elevator company, had decided to develop and grow its international market show by planting a fully owned subsidiary in India. Its major goals were to achieve 50 purchases in its first calendar year and respite even after four years of trading. It also planned to get 20% of the market share inside of 5 years. Silvio Napoli, had been carefully chosen as he was the writer of the business enterprise plan which got noted this take-off. The mindset was that Silvio could replicate his receiving Swatch strategy in a rising market that experienced strong growth leads. The two key elements of his business plan strategy was (a) the launch of a line of standardised and non-customised S001 and S003 elevators and (b) the local supply of materials and components. It had been eight months since he took up office and there hadn't been a single sale.