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Research Proposal - How Restaurant Environment Affects Consumer Behaviour (Example)

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Table of Contents TOC \o "1-3" \h \z \u Statement of Problem PAGEREF _Toc457770094 \h 1Literature Review: PAGEREF _Toc457770095 \h 2Research Paradigm PAGEREF _Toc457770096 \h 6Research Approach PAGEREF _Toc457770097 \h 6Research Nature: PAGEREF _Toc457770098 \h 6Research questions PAGEREF _Toc457770099 \h 6Hypothesis PAGEREF _Toc457770100 \h 7Methodology PAGEREF _Toc457770101 \h 7Design PAGEREF _Toc457770102 \h 7Tools/ Methods PAGEREF _Toc457770103 \h 7Sampling and Data Collection PAGEREF _Toc457770104 \h 9Data Analysis PAGEREF _Toc457770105 \h 9Tentative Time Table PAGEREF _Toc457770106 \h 9Ethical Concern: PAGEREF _Toc457770107 \h 10Implementation Time Plan: PAGEREF _Toc457770108 \h 11References PAGEREF _Toc457770109 \h 11 Statement of Problem What addresses customers' slants are not simply sustenance and refreshments a pleasing eating environment moreover matters. Growing thought is being paid not simply to assessing and the stock itself moreover to the acquisition of an awesome and conceivably invigorating shopping atmosphere (Sherman et al. 1997) further academic excitement for how atmospherics sway purchasers conduct has A. and McColl-Kennedy J. (2003). Social-Servicescape Conceptual Model. Marketing Theory 3(4) pp.447-475. Turley L. and Milliman R. (2000). Atmospheric Effects on Shopping Behavior. Journal of Business Research 49(2) pp.193-211. Turley L. and Milliman R. (2000). Atmospheric Effects on Shopping Behavior. Journal of Business Research 49(2) pp.193-211. Wall E. and Berry L. (2007). The Combined Effects of the Physical Environment and Employee Behavior on Customer Perception of Restaurant Service Quality. Cornell Hotel and Restaurant Administration Quarterly 48(1) pp.59-69. Wall E. and Berry L. (2007). The Combined Effects of the Physical Environment and Employee Behavior on Customer Perception of Restaurant Service Quality. Cornell Hotel and Restaurant Administration Quarterly 48(1) pp.59-69. Wong A. and Sohal A. (2003). Service quality and customer loyalty perspectives on two levels of retail relationships. Journal of Services Marketing 17(5) pp.495-513. Wong A. and Sohal A. (2003). Service quality and customer loyalty perspectives on two levels of retail relationships. Journal of Services Marketing 17(5) pp.495-513. [...]

Order Description:

The research proposal is the plan that students recommend in order to investigate the chosen research topic. It should demonstrate a critical approach to the literature using a good number of reviewed sources (academic papers, books, etc.) with the majority of them being academic and professional work and properly referenced based on the Harvard System. References should be used where appropriate throughout the whole report. The report should, also, inform decisions about the general research approach (deductive/inductive view), a good understanding of the variety, the advantages and the challenges of different research methods and techniques (eg. surveys, questionnaires, interviews), a plan of gathering data, any time frame considerations, possible and alternative ways to analyse the data, any relevant ethical and access. More specifically, the main part of the proposal should discuss the following:  Research Aims/Objectives  Literature Review (the background of the research)  Research Paradigm  Research Approach (inductive, deductive)  Research Nature (exploratory, explanatory, descriptive) Research Hypotheses/questions (if relevant and as appropriate)  Methodological Choices and Research Strategies (as defined by Saunders et al., 2012)  Research Techniques  Population profile, sampling theories and sampling size  Time frame (as defined by Saunders et al., 2012)  Ethical and accessibility issues  Implementation Time Plan (Gantt-like chart)

Subject Area: Marketing

Document Type: Speech

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $50

Words 1925

Pages 7

Completed in 17011 days

Expert Adil K

Client Review

make sure you both understand requirements.

Positive
08.01.2016

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