Acculturation is a process of exchanging ethnic features between two different cultures, that affects and influences on consumer buying behaviour, and consequently should be seen as a very important factor into organizations' marketing research, strategy, planning and execution. This research tries to critically analyse the way the acculturation process influences and influences on ethnic minority group and local human population. It is based upon a comprehensive bibliographical research on marketing management to be able to build a consistent theoretical construction to be used as the basement of this studied subject matter area.
Critical Success Factor- analysing the region in the procedure to attain the goals of the company Competitors - the company or corporation in the same industry offering the same products and services. Leadership - a role in the business which provide information, and coordinating each of the employee to attain the vision of the company. Low Cost - offering low prices with the products and services to get profit. Mission - it is something to be accomplish and it is the central emphasis of the company. Reliability - an instrument use to measure to describe a test. Shared Principles - this can be a beliefs that guide employees and management with their decision in the business. Skills - it is the potential and competence of staff or staff in the business. Staff - staff or workers which takes on an important role in the operation.