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Apply Kirkpatrick's Four-Level Approach

Apply Kirkpatrick's Four-Level Approach Read the following case to complete this week’s Assignment: The Borkeuf Company is a newly-formed organization that provides independent contracting business services to European enterprises, particularly in Germany and Poland. The vice presidents of sales and marketing decide to offer sales training to all recently hired sales personnel. The sales training takes place as part of the already scheduled regional sales meetings, and the Human Resource department provides the trainers. The training covers basic topics, such as how to begin the sales discussion, how to ask the right questions, cultural orientations, and how to ask for the sale and close. Although the two vice presidents believe that this training will be successful, they have requested that you evaluate this training program. You decide to use Kirkpatrick’s Four-Level Approach. Assignment Criteria: For this assignment, write a paper that analyzes the case scenario above using Kirkpatrick’s Four-Level Approach. In your paper, address the following: • Identify issues that arose as you tried to focus the evaluation. • Explain how you decided which variables (aspects of the training that you will evaluate) your evaluation would focus on. • Determine the limitations of the Kirkpatrick approach. • Identify any lacking components in using this evaluation approach. • Explain what could be done to make this approach be more useful, relevant, and effective. Support your assignment with at least six scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Length: 6-7 pages, not including title and reference pages Case Scenario: Applying Kirkpatrick’s Four-Level Approach There are numerous variables to consider when deciding on what to evaluate. Russ-Eft and Preskill (2001) developed a handout that helps delineate the variables. Below is an adaptation to use with this week’s case scenario assignment. Organizations • Orientation to change • Commitment to training and learning • Resources for training and learning • Financial situation • Organizational culture Trainees • Motivation to learn • Readiness for training • Motivation to transfer learning • Attitude about and commitment to the job • Opportunity to apply learning Trainers • Facilitation skills • Content knowledge • Level of interest/enthusiasm • Credibility • Listening skills Managers • Ability and willingness to coach on new skills • Ability and willingness to model new skills • Expectations of improved job performance • Provision for time and resources for trainees to use new knowledge and skills • Communication of the value of training and learning Training Program Design • Based on needs assessment • Clearly identified training population • Goals and objectives that are related to identified needs • Use of a variety of learning/teaching strategies • Based on adult learning theories and principles Training Program Implementation • Appropriate materials to facilitate learning • Adequate facilities for delivering the program effectively • Availability of needed equipment • Adequate schedule for content being delivered This week, you will apply Kirkpatrick’s Four-Level Approach to analyze a case scenario. Resources: Phillips, P. (2010). ROI for people who think they hate ROI. Arizona Grant makers Forum. (2011, June 9). Evaluation design: Key concepts [Video file].
Apply Kirkpatrick's Four-Level Approach Read the following case to complete this week’s Assignment: The Borkeuf Company is a newly-formed organization that provides independent contracting business services to European enterprises, particularly in Germany and Poland. The vice presidents of sales and marketing decide to offer sales training to all recently hired sales personnel.
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Assignment ID
354739
Discipline
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CREATED ON
29 December 2017
COMPLETED ON
30 December 2017
Price
$30
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