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individual assignment ( mid term)

Individual Assignment: Midterm Marketing Paper (Due on Sunday of Week-5-July 31, 2016) Prepare a 10-15 page APA formatted paper on the following marketing objectives: 1. A company’s global marketing strategy (GMS) is a crucial, competitive tool. Describe some of the global marketing strategies available to companies. Give examples of companies that use the different strategies. 2. Identify and briefly describe some of the forces that have resulted in increased global integration and the growing importance of global marketing. 3. Describe the difference between ethnocentric, polycentric, regiocentric, and geocentric management orientations. 4. Compare and contrast the main types of economic systems that are found in different regions of the world. 5. Explain the categories of economic development used by the World Bank and identify the key emerging country markets at each stage of development. 6. Identify the countries that are the world’s leading exporters. 7. Briefly explain how exchange rates impact a company’s opportunities in different parts of the world. 8. Explain and analyze the most important business issues that can lead to legal problems for global marketers. 9. Explain how information technology puts powerful tools in the hands of global marketers. 10. Explain the Marketing mix (4P's) and the market growth strategy. Remember to include 10-12 Peer-Reviewed References.
Individual Assignment: Midterm Marketing Paper (Due on Sunday of Week-5-July 31, 2016) Prepare a 10-15 page APA formatted paper on the following marketing objectives: 1. A company’s global marketing strategy (GMS) is a crucial, competitive tool. Describe some of the global marketing strategies available to companies. Give examples of companies that use the different strategies. 2.
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Assignment ID
35439
Discipline
Type
CREATED ON
July 19, 2016
COMPLETED ON
July 21, 2016
Price
$40
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