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Procter & Gamble

Procter & Gamble Watch the Harvard Business Interview, Innovation at Procter & Gamble [http://www.youtube.com/watch?v=xvIUSxXrffc&list=PLE4AB6BA5A1C3F358], then provide in the Case Study Discussion thread a 300-word review of your understanding of this case and how it aligns to the Course Learning Outcomes. Required Text Christensen, C. M. (2011). The innovator's dilemma: The revolutionary book that will change the way you do business. New York, NY: Harper Business. • Chapter 5: Give responsibility for disruptive technologies to organizations whose customers need them (pp. 117-138) • Chapter 6: Match the size of the organization to the size of the market (pp. 139-164) Required References Bettencourt, L. A., & Ulwick, A. W. (2013). The customer-centered innovation map. In Harvard Business Review. HBR's 10 must reads on innovation. Boston, MA: Harvard Business School Publishing Corporation. Read: Bettencourt, L. A., & Ulwick, A. W. - The Customer Centered Innovation Map Day, G. S. (2013). Is it real? Can we win? Is it worth doing? In Harvard Business Review. HBR's 10 must reads on innovation. Boston, MA: Harvard Business School Publishing Corporation. Read: Day, G. S. - Is it real? Can we win? Is it worth doing? Chan, J. (2013, Summer). Toward a Unified View of Customer Relationship Management. Journal of American Business Review, Cambridge, 1(2), 26-32. Scholarly Article: Chan, J. - Toward a Unified View of Customer Relationship Management Dogan, B. B. (2013). Understanding and Measuring the Role of Investors’ Social Capital Level in the Development Process: A Case Study from Turkey. International Journal of Economics and Financial Issues, 3(2), 386-408. Scholarly Article: Dogan, B. B. - Understanding and Measuring the Role of Investors’ Social Capital Level in the Development Process: A Case Study from Turkey Harvard Business. (2008, June 23). Innovation at Procter & Gamble [Video file]. Retrieved from http://www.youtube.com/watch?v=xvIUSxXrffc&list=PLE4AB6BA5A1C3F358 Video: Innovation at Procter & Gamble: An interview with A.G. Lafley, Chairman and CEO, Procter & Gamble Recommended References Harvard Business. (2009, January 12). Creating a culture of innovation [Video file]. Retrieved from http://www.youtube.com/watch?v=KyqHGdIMcas&list=PLE4AB6BA5A1C3F358 Video: Creating a Culture of Innovation Rheingold, H. (2005, February). Howard Rheingold: The new power of collaboration [Video file]. TedTalks. Retrieved from http://www.ted.com/talks/howard_rheingold_on_collaboration.html Video: The New Power of Collaboration Blank, S. (n.d.). Disruptive innovation process [Image file]. Retrieved from http://steveblank.files.wordpress.com/2010/06/disruptive-innovation-process.jpg Infographic - Disruptive Innovation Process Innosight. (n.d.). Disruptive innovation chart [Image file]. Retrieved from http://www.innosight.com/services-expertise/services/images/disruptive-innovation-chart.jpg Graphic: Disruptive Innovation Chart ________________________________________ Self-Check Questions to think about as you are completing your readings: 1. What does resource dependence mean in regards to innovation? 2. How does resource allocation affect successful innovation initiatives? 3. Why is leadership and followership important to innovation? 4. How would an organization utilize a risk matrix when planning an innovative initiative? 5. What is meant by customer-centered innovation?
Procter & Gamble Watch the Harvard Business Interview, Innovation at Procter & Gamble [http://www.youtube.com/watch?v=xvIUSxXrffc&list=PLE4AB6BA5A1C3F358], then provide in the Case Study Discussion thread a 300-word review of your understanding of this case and how it aligns to the Course Learning Outcomes. Required Text Christensen, C. M. (2011).
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July 17, 2016
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