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Competition, Marketing Mix, and Pricing

For this assignment, use the same health care provider as in Assignment 1. Write a four to six (4-6) page paper in which you: 1. Determine the key characteristics of the users of the products and/or services of the health care provider you selected. 2. Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success. 3. Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected. 4. Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected. 5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites. Your assignment must follow these formatting requirements: • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. The specific course learning outcomes associated with this assignment are: • Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success. • Analyze the users of the health care system. • Describe the various tools of the marketing mix available to health care providers. • Use technology and information resources to research issues in health services marketing. • Write clearly and concisely about health services marketing using proper writing mechanics.
For this assignment, use the same health care provider as in Assignment 1. Write a four to six (4-6) page paper in which you: 1. Determine the key characteristics of the users of the products and/or services of the health care provider you selected. 2. Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success. 3.
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Assignment ID
35115
Discipline
Type
CREATED ON
July 16, 2016
COMPLETED ON
July 17, 2016
Price
$30
This order has already been completed on Studybay
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Latest reviews for Amalia
Fares
February 21, 2017
Fares
Great Job I love your job >? She made it on time. thank you from my heart >
ardillitasorto94
February 21, 2017
ardillitasorto94
On time and very professional!
max50
February 17, 2017
max50
Excellent writer. I was skeptical before handing over the assignment but was very pleased with the promptness of the work and the quality as well.