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PORSCHE: GUARDING THE OLD WHILE BRINGING IN THE NEW

Case Questions: 1 . Analyze the buyer decision process of a traditional Porsche customer. Contrast the traditional Porsche customer decision process to the decision process for a Cayenne or a Panamera customer. (Assessing the Consumer Decision Process in the textbook.) Expected answer length: Three quarters of a page. 2. Identify and analyze at least two external influences that helped shape Porsche’s marketing strategies. (Assessing External Influences in the textbook.) Expected answer length: Three quarters of a page. 3. Attitude is a particularly relevant internal influence with which Porsche must deal. Explain how both positive and negative attitudes toward a brand like Porsche develop. How might Porsche change consumer attitudes toward the brand? (Assessing attitude components, influence and change strategies in the textbook.) Expected answer length: Three quarters of a page. 4. Self-concept is also a particularly relevant internal influence. Define self-concept and analyze how Porsche uses self-concept to position its products. Expected answer length: Half of a page.
Case Questions: 1 . Analyze the buyer decision process of a traditional Porsche customer. Contrast the traditional Porsche customer decision process to the decision process for a Cayenne or a Panamera customer. (Assessing the Consumer Decision Process in the textbook.) Expected answer length: Three quarters of a page. 2.
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Assignment ID
34853
Discipline
CREATED ON
13 July 2016
COMPLETED ON
15 July 2016
Price
$40
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Gabby Brown
19 November 2017
Gabby Brown
Great writer!
chimi88
18 November 2017
chimi88
Excellent as always!
monesflower6
18 November 2017
monesflower6
Thank you so much! Perfect timing after asking for the paper in a few days. Fist time use and I will be coming back.