According to Kapferer's model, the brand individuality prism for Nike jogging shoes has six measurements which are physique, relationship, representation, personality, culture and self-image. First, physique is the physical aspects and the key reason for the brand; tell consumers what the product is, what the merchandise actually will and what the product carries value in the eye of customers (Krishnamurthi 2007). The entire body of Nike running shoes is "sport- jogging" because that is exactly what the jogging shoes being made for. It offers all the tangible things of Nike running shoes including Nike jogging shoes feature, look, color, design and quality which these add prices to buyers as it wears for operating.
The second aspect is relationship.
Cathay Pacific is an international airline documented and based in Hong Kong, offering scheduled traveler and cargo services to 117 vacation spot in 36 countries and territories.
The company was founded in 1946 and remains deeply focused on its home platform, making substantial opportunities to build up Hong Kong among the world's leading global travel hubs. Furthermore to fleet of 128 wide-bodied airplane, these assets include catering, airplane maintenance, ground handling companies and the organization head office, Cathay Pacific city at Hong Kong international airport.
In yr 2007 Cathay Pacific increasing their customers time by 12 months. They got highest passenger weight and they track record passenger quantities with the average insert factor of 81. 1%. The capacity is increase by 3. 9% with the most of the increase towards the end of the entire year.