Louis Vuitton is the world's leading luxury products group. The strategy of LVMH is based on incorporating LVMH fashion and leather goods. It retain its brand spirits and do things which will vary from another one. The many strategies of LV are the following:- Price Strategy The most significant strategy is price strategy. The prices of Louis Vuitton productions are never take off even the customer often buys hand bags. This kind of die-hard advertising strategy makes customers follow the footsteps of Louis Vuitton more directly. Service differentiation Louis Vuitton is also adopting customization; customers will come to the stores of Louis Vuitton and place the special requests. The company doesn't provide the facility of ordering through website nevertheless they prefer the self appearance of the client as it is more desirable.