Marketing and the Health Care System Student’s Name Institutional Affiliation Direct impact of marketing for private physicians Private physicians own their private clinics which must be examined and approved by the bodies that are responsible for scrutinizing health facilities in their state. Marketing or direct to consumer promotion helps physicians to expand the demand for their products. The marketing is aimed to boost sales of the products. The process of drug marketing to physicians is a questionable one. The debate arises due to the view of different people on the topic others seeing the process as just a way of making profits from the drugs while others regard it as just a form of practicing one’s marketing skills. The process however can lie in between the two outlooks depending on the aim of the physician before he/she opts to start marketing his products to patients. Marketing when conducted by understanding they can be able to see what their customers love most and make attempts to offer to increase their services. The last way is to introduce a lottery system. With no doubt people love when offered the opportunity to win different types of prizes. The physician can opt to add a period of promotion where the customer who purchases the most number of goods wins a certain award. Such an idea can motivate many potential customers making them to flood in the physician’s premises. The physician can also organize events where the customers who win the activities are given a chance to have a meal in a posh hotel. References Cohen William A. (1991) The Practice of Marketing Management. New York: Macmillan. Cravens David W (1993). Strategic Marketing Management Cases. Boston: Irwin 1993. Schnaars Steven P. (1995) Marketing Strategy: A Customer-Driven Approach. Reference ed. New York: Free Press [...]
Assignment 1: Marketing and the Health Care System Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you: 1. Determine the direct impact of marketing for the health care provider you selected. 2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services. 3. Outline a marketing strategy for the health care provider you selected. 4. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers. 5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.