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Principles of a Successful Crisis Communication Strategy Name Institutional Affiliation Effective communication during a crisis is as important as responding to the crisis. How one communicates in an emergency such as an earthquake or bomb attack either reduces the impact of the crisis or escalates the whole problem. There are some sound principles of successful communication approaches used during a crisis. According to Haddow (2014) the most important principles are releasing the information promptly availing the staff such the speaker can use communication elements such as facial expression to establish a relationship with the public. The communicator must also check the key facts to ensure their accuracy. Confirming the facts of the crisis enables the speaker to correct any biases and distorted facts. References Anthonissen P. F. (2008). Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival. London: Kogan Page. Haddow G. D. (2014). Disaster Communications in a Changing Media World. Waltham MA: Butterworth-Heinemann. [...]
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Looking for approx 450 words written in APA format on the following: Define and briefly describe two (2) of the nine (9) Principles of a Successful Crisis Communication Strategy. •Describe why you feel these principles are important •Describe two barriers to accomplishing the intent of your two selected principles •How might those barriers be mitigated?
Subject Area: Public Relations
Document Type: Reports
