Quality program in middle east organization

Document Type:Essay

Subject Area:Management

Document 1

The paper seeks to analyze the operations of Emirates Airlines quality program that has enhanced its capacity to grow despite the industry competitive pressure and dynamic global economic environment. The contemporary business environment requires the implementation of quality programs for the enhancement of operations in meeting business objectives. The application of Total Quality Management in Emirates Airlines will be reviewed to ascertain how it fulfills the growth prospects of the entity in attaining better outcomes for their consumers. Background Information on Emirates Airlines Emirates Airlines is based in Garhoud Dubai, the United Arab Emirates operating as a subsidiary of the Emirates Group owned by the Government of Dubai's Investment Corporation of Dubai. The investment has earned considerable returns evident from the exponential growth attained since it was founded on 25th March 1985.

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The decision to choose Total Quality Management is to understand how the model manages to continually prepare the organization in handling the dynamic nature of business environments. The choice of the TQM model intended to analyze the challenges faced by Emirates Airlines in the achievement of their service quality objectives. The shifts in consumer tastes and preferences make it essential for the airline to develop a model that would enable them to continually deliver better service quality (Lahidji, & Tucker, 2016). The model provides an elaborate strategy of communication in recognizing employees’ feedback on whether they feel being part of the company and redefine the commitment of service to the ever-changing consumer attitude. The airline seeks to project a corporate image of a brand that understands the various market preferences notwithstanding the volatile consumer behavior.

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Emirates Airlines operates a service quality measurement procedure in the execution of their TQM model by ensuring set out the metrics of enabling tangibility, assurance, reliability, empathy, and responsiveness to the consumers. The model provides a framework for Emirates Airlines to equally establish an analysis of its operations for a collaborative approach in improving quality. The airline requires developing customer segmentation programs that would categorize consumers based on their diverse needs, for instance, business class travelers experiences differ from economy travelers. Competition in the airline industry has asserted substantive pressure for businesses in the sector to develop mechanisms that would offer them a comparative advantage responsible for enhancing their profitability. The world has evolved over time primarily through technological advancement that has made the world a global village and the growth of globalization making traveling across the world necessity for various reasons.

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Conclusion In conclusion, it is imperative to acknowledge the significance of employing a TQM model for establishing continues improvement in any organization. The TQM model makes it possible for performance growth through the implementation of measures based on quality principles. The quality principles include a customer focus initiative, employee commitment, cooperation, organizational culture enhancement, control, and continuous improvement. Emirates Airlines service quality depends on the management implementation of the model to guide the attainment of organizational goals. The growth trajectory of the airline depends on their application of the TQM model for purposes of solving problems within the entity and constant perfection of their service quality. S. , Ariffin, Z. Z. , Abdullah, A. N.  International Journal, 7(5). Services | Emirates Group Careers. (n. d.

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