Executive summary
The main reason for this paper is to explore and discuss environmental factors impacting upon McDonald's management functions. And current strategies the company currently using to handle these environmental impact. This may be performed by exploring how McDonald's take on with all of the external and interior environmental factors.
There a wide range of environmental factors which were selected to describe the achievements of McDonald's company.
Keywords: online marketing strategy importance, marketing impact
In the global commercial world today, creating an effective corporation faces many difficulties. These hurdles often influence their rate of long-term plan. Even the organisations that are well established, internationally recognized and placed the requirements for market, have difficulty daily to keep up their position quo. Marketing is an essential process in virtually any business since it contributes greatly to the success of the organization. Production and syndication are also will depend essentially on marketing. Marketing is a essential element of the prosperity of all organizations. The marketing strategies include obtaining new customers, branding, and open public relation. All of these tactics are performed to encourage sales.
THE NATURE OF SOCIOLOGICAL THEORY
OKUMAGBA, OGHENERO PAUL, FAYEYE, J. O. & EJECHI, EUCHARIA
SOCIOLOGICAL THEORY
DEFINITION AND MEANINGS
Different people see Sociological & theory in several ways. Differing people have regarded different facets of sociology as theory and students are also involved because their works derive from theories.
How do we define a theory? In other to provide an answer to this question, we must involve some definition which must help us in this.
Mennell, S. (1972) distinguished just what a theory should be and what by convention is named Sociological theory. He started by saying that sociology theory in some instances is not sociological theory. What this means is that, it deals generally with a body of ideas mounted on theory, and this is not always their in the strict Sense of it.
