1. Describe the concept of a Distribution Channel and what is a VMS (Vertical Marketing System)?
A marketing channel is some marketing organizations leading something from company to final user. A distribution route consists of organizations that have merged because of their common good. Each channel member depends upon the others. Syndication programs move products and services from businesses to clients and other businesses. Also called marketing channels, programs of distribution consist of a set of interdependent organizations such as wholesalers, stores, independent manufacturers and sales agents involved with making something or service available for use or consumption.
For example, a Ford supplier depends upon Ford to design automobiles that meet consumer needs.
Promoting can be defined as the introducing an item or service to the world for the purpose of selling that product or service for the customers. With no marketing, item or companies cannot be effectively provide value to consumers based on their particular interests, requirements and choices. Marketing not merely based on the selling of any products or service, yet also learning the needs of the market and research and locate whether their very own product complies with customer's requires or not really and Boost. For the successful advertising of services we utilized different promoting techniques. For instance, most of the well-established firms are applying the tactics like advertising mix, target market etc . The idea of Marketing Combine.Borden started out using the term in his teaching in the late 1940's after Wayne Culliton acquired described the marketing manager as a mixer of ingredients. The ingredients in Borden's..