Collaborative Marketing Strategy: Target Brands Inc. Name: Instructor: Institutional Affiliation: Date: Product Focus Target Brand Inc.’s “Pay Less+ Expect More” has made it outstanding from its competitors. Besides its famous red-bull symbol is well known by customers. In fact research revealed that approximately 96% of individuals recognize Target’s symbol over other symbols such as Apple or Swoosh. The company offers products that are of high quality but at relatively low prices. Apart from that Target is regarded as an upscale discount store as it has many designers involved in designing s line of products that are peculiar to Target Corporation only. Based on the tenet that Target lays a lot of emphasis on women products it has put in place a wide collection of clothing as well as intimate apparel that attracts virtually any woman (Danziger 2017). Either the clothing and intimate apparel have been offering power tools for been achieved by the store presenting to the customers a variety of products that are locally relevant. Any assortment of products in the retail chain is carefully selected bearing in mind the demographics the region the climatic conditions alongside other guest centered driving factors. It is believed that the above factors largely influence the purchase decisions of customers. Apart from this Target has strengthened its data analytics as well as technological capabilities such that it is able to deliver a digital experience that is also personalized create a number of loyalty programs plus promotional offers. References Danziger P.N (2017). Target's Renaissance: New Blood Not New Brands or Stores Will Bring The Company New Life. Forbes Magazine Kerin R. A. & Hartley S. (2016). BUSI 330 MARKETING: Core (7th ed.). New York NY: McGraw-Hill Custom. Main Emily. (2013)”We Recommend.” Target Launches New Organic GMO-Free Food Brand. Rodale News 12 June 2013. [...]
Product Focus (at least 300 words + 3 citations using APA formatting) (Name of student responsible for writing this section) · Market Focus: Target Market/Segmentation (at least 300 words + 3 citations using APA formatting) (Name of student responsible for writing this section) · Points of Difference (POD) (at least 300 words + 3 citations using APA formatting) (Name of student responsible for writing this section) · Positioning Strategy (at least 300 words + 3 citations using APA formatting) (Name of student responsible for writing this section) For the CMP Drafts, you need to have at least 1,200 words (i.e. for teams of 4) or 1,500 words (i.e. for teams of 5) or 1,800 words (i.e. for teams of 6) as each student must write at least 300 words for each section of your group's Collaborative Marketing Plan (CMP). The CMP should be double spaced and have subheadings in bold letters, citing at least three different scholarly sources in the body of the paper and reference page (i.e. textbook and at least two other scholarly source such as a journal article or an article on the American Marketing Association website, etc.) Your paper should also have a cover page with the title of the assignment, group name as well as names of each of the group members that actually contributed to writing the CMP Draft, course name and number, date, RUNNING HEAD and page number. Please be advised that Wikipedia or most Internet websites are not considered scholarly sources. Only one (1) copy of your CMP draft needs to be submitted by your group leader for the entire group under your group's Discussion Board. Please note: Each team member is responsible for writing their own section of the CMP Draft (at least 300 words) and type their name next to the subheading in bold letters which that individual was responsible for writing. For example, Company Description (Melvin Dolittle). There should be no sharing in writing of sections among teammates. Also, please be advised that each student will be graded individually on the section that they were responsible for writing which means that each student may get a different grade than their team members. If a team has a member refuses to contribute to writing one of the sections for the CMP Draft, that student will receive a zero (0) for the CMP Draft assignment. Please be advised that no credit will be awarded for participation in the group discussion board, editing (i.e. spelling, grammar, sentence structure, punctuation), correcting APA formatting, completing the Accountability Table, drafting the Table of Contents or Appendices, or simply claiming to be the leader.