Tiger Biscuit-Milk that are had by Kraft Foods is the merchandise that we thought we would analyse on. It is because we find that, it interest us how a huge company like Kraft Foods actually plan their marketing ways of compete with many other of their rivals on one of their major business stock portfolio, which is the treats category and position them well on the market. Tiger Biscuit are first start in 1997 in India by the Britannia Establishments. It became the company's greatest brand among its portfolios in the first year of its launching until today. Tiger Biscuit is a blood sugar biscuit that are mainly created from wheat and milk to enrich its nutrition and much healthier compare to other sugar biscuits on the market. The main marketplace of the biscuit is the kids. Therefore, they make improvement in their biscuits by offering various choice and flavour.