I. Current Marketing Situation
Now a world-class brand in the high quality confectionery industry, Bateel started out with a simple concept, supplying a unique selection of high quality products to a well-defined market section within an upscale and beautiful retail environment. The idea was also unique, supplying a selection of products not available from some other source. Bateel's strong charm to consumers in various target market segments is based on our strategy and capacity to constantly develop and produce the highest quality products and maintain an impressive merchandising and syndication system.
Bateel's success is anchored on a solid creation and marketing firm, which is vertically integrated and includes farming, control, manufacturing, and high grade retailing functions.
Imagine that you work with a multinational IT company and have been used in Japan for five years job. You intend to adjust yourself culturally to the new environment so you do not have cross ethnic problems.
Which facet of the neighborhood culture would you wish to see and understand to avoid problems of mix ethnical communication?
Communication is the procedure of exchanging ideas, facts and characters in one person to another. The term mix cultural implies connection with folks of different cultural, ethnic, age and category backgrounds.
Communication is interactive in nature and is greatly influenced by our marriage with others. Different words may indicate different meanings to differing people. In addition to this what makes mix cultural communication very hard is the difference in language even the same word can mean different things.