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The monetary systems is one of the branch of economics, the economics is studies about the companies and the techniques by the societies to determine the ownership, route and allocation of the monetary resources. Economic system is the mechanism that handles the distribution, development and the consumption of services and goods in a specific society. There are three basic and general economic systems, that happen to be free market overall economy, centrally planned market and mixed market. The mixed market is when there may be some degree of the government insurance policies and central planning and it also can allow the marketplace to provide for the needs of the buyer.
"WAKE UP TO NUTELLA" CAMPAIGN of 2007 in UK
1. Context Analysis
This communications plan targets the "Wake Up to nutella" promotion marketing campaign of 2007 in the UK. The look of the campaign by the Ferrero Group UK had taken around eight weeks and the advertising campaign had a total duration of around one year. (See Appendix 1 for further information about the company profile and its range of products).
a. The inner and exterior context
The most significant opportunity of Ferrero was its differentiated nutella product that had low competition in the UK market. Main opponents were only Rowse Chocolates and Hazelnut Spread and Traidcraft Fairtrade Chocolate Hazelnut Spread.
Furthermore the prices of nutella created a chance for the business, as nutella was cheaper than the competitive products.