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Name Course Tutor Date Old Navy’s Controversial Advertisement Summary The selected media for this presentation is the controversial Old Navy's ‘Thank You Event' advertisement distributed through the company's Twitter account on April 29 2016. The advert features a multiracial happy couple and their son. From the expression on their faces one can deduce that the couple is happy content and loving. The target audience for this advertisement was the youthful millennial generation of all races. The advertisement was prepared and distributed with the aim of reaching out to persons of all races to inform them of Old Navy's all-inclusive policy regarding the treatment of their customers. My choice was inspired by the predominant theme in the advertisement; multiculturalism and an all-inclusive society. The advertisement is also in line with my personal philosophy; to treat and respect all persons on merit without prejudice and/or bias. Depiction of Parenthood The advertisement of the ability of the depicted family to achieve this mandate. The image reinforces many family/ marriage concepts such as love unity resilience contention in marriage and the ability to balance between work and family. Changing the Media From what I have learned in this course I find this media suitable to the purpose for which it was intended in the context of the current era of globalization and multiculturalism. The media communicates eloquently in a simple precise and direct manner its objectives and purpose. On this basis there are absolutely no changes I would wish to make to the media to change its appearance. Besides making an adjustment to the media would probably cloud the meaning and intention for which it was prepared. Having unnecessary additions or alternations is also likely to create distractions that deviate attention of the target audience from the fundamental objective of the advertisement. [...]

Order Description:

Textbook-Welch. 20123. Family Now. Boston: Allyn & Bacon Presentation For this assignment students will select a specific TV show, advertisement, blog, movie, etc., to observe and critique how marriage and/or family are depicted. How is motherhood/fatherhood depicted? How are relationships shown? Are images of parenthood/relationships missing? Are there racial, ethnic, and gender variations in these images? Who is not included in these images? Who is shown as the breadwinner? Who is shown as taking care of the home/family? These are just a few questions that you may utilize as you critique your images. The purpose of this assignment is for students to critique their selected images to highlight the many topics we have covered in this course. Students should include a brief summary explaining the selected media; what is the show about? Who would you say is the target audience? Why did you select this particular medium? In what ways does your selection reflect the concepts covered in this course? Identify the concepts, which concepts does your selection reinforce or reject what has been learned in this course? Does the image help or hurt marriage and families? Are there particular marriage/family concepts that are reinforced? From what you have learned in this course how might you change your selected media and why? Why not? Students are required to capture and attach the selected media image (can be picture or link to media selection) and present your analysis in ONE of the following ways; 5-7 page paper PowerPoint presentation Video

Subject Area: Sociology

Document Type: Research Summary

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $40

Words 1375

Pages 5

Completed in 20 days

Expert Globalwriter

Client Review

Writer was able to deliver assignment within a short time frame. I had to send assignment back for corrections. She corrected assignment with know problem.

Positive
12.23.2017

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