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Reputation Management

Marketers of all stripes know that keeping an existing customer is easier and more lucrative than finding a new one, but fostering loyalty can be tough. Each student must submit a formal Writing Sample – an expository essay. What is an expository essay? Go to: https://owl.english.purdue.edu/owl/resource/685/02/ Read and review thoroughly. Description: Marketing managers are charged with the responsibility of creating strategy; tactics and policies that adhere to ethical and legal standards satisfy stakeholders and generate profit simultaneously. The broader topic, marketing ethics, includes corporate social responsibility (CSR), corporate social performance (CSP), and Reputation Management (RM). It has been noted that the advancement of the Internet and social media use has spawned the need for more effective Reputation Management to protect established brands. What is Reputation Management? To begin the assignment, locate and read: “Reputation management: the New Face of Corporate Public Relations?” Public Relations Review, Volume 27, Issue 3, Pages 247-261, James G. Hutton, Michael B. Goodman, Jill B. Alexander, and Christina M. Genest Students are then to locate and read: “Hot Mess”, FORTUNE, May 1, 2016, pgs. 76 – 92. After reading the article several times identify one major marketing management concept that could be applied to Nestlé’s flawed strategy. Students must investigate, evaluate, and analyze the state of the firm’s strategy and suggest an appropriate revision. For this requirement, students are to create a thesis statement (customize your statement) for this expository paper. Your thesis statement must be approved. Please post/publish your statement on the Discussion link. The thesis is due on Monday, June 6, 2016 11:59 PM. Please visit Blackboard cited for assistance in composing your expository thesis statement. https://owl.english.purdue.edu/owl/resource/545/01/ This major course requirement is due on July 6, 2016 11:59 M. Late submissions will not be accepted. Students will submit this major requirement as a WORD document. Students will need to conduct original research on the topic to compose an insightful response. Original research means that students must review at least two academic journal and not less than five additional references (applied trade and or commercial/business press references. Do not use or cite the textbook, a blog, Wikipedia, Ask.com or any other online dictionary or tutorial reference. Please see syllabus for suggested titles. Submissions must follow the rules of basic writing fundamental. This requirement must be five to eight double spaced pages, excluding the standard course cover page and formal reference page. Your written assignment will focus on vocabulary and major marketing management concepts as related to the selected topic. Use the checklist below to prepare the assignment. The first page of the submission is the standard course cover page. Please locate this item from the CONTENT link. Submissions without the cover page will not be accepted. Be sure to use a header with your last name and the title of the assignment. Be sure to number each page. Submissions must follow the rules of basic writing fundamental. This requirement must be five to eight double spaced pages, excluding the standard course cover page and formal reference page (APA 6th format), typed in a 12-point font, and in 1.5 line spacing. Avoid the overuse of personal pronouns and be sure to use terminology and concepts in the response. Your response should illustrate an understanding of theory and must integrate and apply knowledge gained from reading the text, suggested articles and research conducted on the topic. Students will conduct original research on the topic to compose an insightful response. Original research means that students must review at least two academic journals and not less than five additional references (applied trade and or commercial/business press references). See pages 3-4 of this document. Do not use or cite the textbook online dictionary or tutorial reference. GOOGLE searches, blogs, company homepages, Wiki, ASK, or ABOUT-like sources are not acceptable.
Marketers of all stripes know that keeping an existing customer is easier and more lucrative than finding a new one, but fostering loyalty can be tough. Each student must submit a formal Writing Sample – an expository essay. What is an expository essay? Go to: https://owl.english.purdue.edu/owl/resource/685/02/ Read and review thoroughly.
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Assignment ID
32661
Discipline
Type
CREATED ON
June 23, 2016
COMPLETED ON
June 24, 2016
Price
$30
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Shabnam Zoroofchi
November 30, 2016
Shabnam Zoroofchi
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November 24, 2016
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November 23, 2016
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