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MARKETING MIX STRATEGY ASSIGNMENT 2

MARKETING MIX STRATEGY ASSIGNMENT The importance of global marketing today can be seen in the company rankings compiled by the Wall Street Journal, Fortune, Financial Times, and other publications. Whether ranked by revenues, market capitalization, or some other measure, most of the world’s major corporations are active regionally or globally 1. Identify 5 companies in the top of the Global 500 rankings. 2. Discuss the differences between the global marketing strategies of those companies. 3. Compare and contrast how two or more of those companies you identified use the product/market growth matrix to explain the various ways a company can expand globally. Research marketing mix and marketing strategy in domestic and international environments and prepare 3-5 full pages of text - giving example(s) with 5-7 valid references in APA Format. Remember to include a cover page. Policy: you must use peer-reviewed articles to support your research, in APA Format. No Wikipedia, BLOGS with ads from yahoo.com or google.com, as they present a biased opinion.
MARKETING MIX STRATEGY ASSIGNMENT The importance of global marketing today can be seen in the company rankings compiled by the Wall Street Journal, Fortune, Financial Times, and other publications. Whether ranked by revenues, market capitalization, or some other measure, most of the world’s major corporations are active regionally or globally 1.
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Assignment ID
32571
Discipline
Type
CREATED ON
June 22, 2016
COMPLETED ON
June 24, 2016
Price
$40
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