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Lululemon Athletica Inc (Example)

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 Name Institution Professor Course Date Strategic Management: Lululemon Case Study Strategic Management: Lululemon Case Study Strategic management involves the design formulation and implementation of major actions within a business. These actions are usually implemented by the top management. The process involves the analysis of the external and the internal environments of a business. Other macro factors such as political stability and the economic level are also put into account. The key areas which are evaluated at the business level are pricing branding and streamlining business operations. The mission the vision and the company policy could as well be crafted during strategic management process (Hill Jones & Schilling 2014). Critically Evaluate Lululemon’s Competitive Environment. Does the Company have a Source of (Sustainable) Competitive Advantage? Most businesses do not operate as monopolies but have other businesses which compete against them. Lululemon has its competitors. Its competitors in this niche include brands foreign countries. To achieve the best pricing strategy branding should be taken into account (Eden & Ackermann 2013). By boosting the brand loyalty and brand equity Lululemon will be able to maintain the premium price while still getting steady customer streams. Conclusion A critical analysis of Lululemon shows that it has considerable competitive advantage. The company has its own share of strengths and weaknesses. At the same time the company could take advantage of the different opportunities in this niche while positioning itself strategically to reduce the possible impact of the risks and the threats. To still remain competitive Lululemon will need to come up with relevant strategic actions and continually evaluate the effectiveness of these strategies. References Eden C. & Ackermann F. (2013). Making strategy: The journey of strategic management. Sage. Hill C. W. Jones G. R. & Schilling M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning. [...]

Order Description:

Its a case study but write in eassay format , use simple english

Subject Area: English Language

Document Type: Dissertation

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Project's rating is 5/5

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Words 550

Pages 2

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