Importance of social media

This technology provides a virtual platform where people communicate without necessarily interacting physically. The growth of social media users increases by 30% annually. The technology has faced criticism and support in equal measure. The benefits have however changed how we run our day to day activities, easing our interactions. Marketing a product is an essential tool in business. This platform has enabled users to share information in real-time as they occur. The media may not be able to update their audience on everything that is happening as their resources may be limited to reach some areas. With the use of smartphones, any individual can become a reporter and share with the rest of the world the information that he or she intends to share.