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Campaign Creation

Campaign Creation It is time to take your research and combine it with your social media strategy to create a social media campaign. As was mentioned in Week 1, the readings in the Kelly textbook focus on social media as it related to Brand Awareness Campaign. Using Chapter Three of Kelly (2012), design a Business Report for your selected business. In the report, detail how you will create a Brand Awareness Campaign to improve the business's brand. Be sure to include the “what”, the “why”, the “how”, and action steps that will be taken. The report needs to be professional, creative, and applicable. The report should follow APA 6th edition standards, and be between 1500-1800 words in length. Required Text Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization (Que Biz-Tech). Indianapolis, IN: Que Publishing. • Chapter 10: Listening Before Talking • Chapter 11: Social Media and Digital Brand Management • Chapter 12: Real-Time Digital Support: Fixing Customer Service Once and For All Kelly, N. (2012). How to measure social media: A step-by-step guide to developing and accessing social media ROI (Que Biz-Tech). Indianapolis, IN: Que Publishing. • Chapter 8: Measuring Strategies for Increasing Revenue • Chapter 9: Breaking Down the Barriers to Social Media Measurement Required References Barrette, R. J. (2013, September 9). Why social media listening is important. Retrieved from http://theclickbook.wordpress.com/2013/09/09/why-social-media-listening-is-important/ Mellinger, G. (2013, August 30). 10 free social listening platforms to improve ROI. Retrieved from http://independentretailer.com/2013/08/30/10-free-social-listening-platforms-to-improve-roi/ Smith, B. L. (2013, March 20). The impact equation – part 1, working with the equation. Retrieved from http://www.buildingwhatmatters.com/2013/03/20/impact-equation-1/#.Ui8pWT_3O-1 Smith, B. L. (2013, March 27). The impact equation – part 2, ideas: Contrast and articulation. Retrieved from http://www.buildingwhatmatters.com/2013/03/27/impact-equation-2/#.Ui8pjz_3O-1 Smith, B. L. (2013, April 13). The impact equation – part 3, platform: Reach & exposure. Retrieved from http://www.buildingwhatmatters.com/2013/04/03/impact-equation-part-3/#.Ui8nSj_3O-0 Recommended References Gilfoil, D. M. (2012). Return on investment for social media: A proposed framework for understanding, implementing, and measuring the return. Journal of Business & Economics Research (JBER), 10(11), 637-650. Retrieved from http://www.cluteinstitute.com/ojs/index.php/JBER/article/download/7363/7431 Hussain, A. (2013, July 22). A beginner's guide to inbound lead generation. Retrieved from http://blog.hubspot.com/beginner-inbound-lead-generation-guide-ht Kang, M. (2010) Measuring social media credibility: A study on a measure of blog credibility. Institute for Public Relations. Retrieved from http://www.instituteforpr.org/wp-content/uploads/BlogCredibility_101210.pdf
Campaign Creation It is time to take your research and combine it with your social media strategy to create a social media campaign. As was mentioned in Week 1, the readings in the Kelly textbook focus on social media as it related to Brand Awareness Campaign. Using Chapter Three of Kelly (2012), design a Business Report for your selected business.
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Assignment ID
32033
Discipline
CREATED ON
June 17, 2016
COMPLETED ON
June 18, 2016
Price
$40
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