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Case Review (Example)

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Student Professor Course Number Date Impacts of Products Discounts on Customer’s Purchases Introduction Using an integration of both qualitative and quantitative methodologies to support a claim or an analysis improves the assessment by balancing the limitations of one method with the strengths of the other. Integrating different ways of knowing also ensure that understanding of a certain claim or claims is improved by using different ways of knowing. Evaluation of quantitative data requires numbers while that of qualitative analysis need texts or images. In the evaluation of the article “Using Big Data to Predict Consumer Responses to Promotional Discounts as Part of Sales and Operations Planning ” both types of methodologies are used to support the claims summary and the following analysis. Main Claims of the Article According to the article price promotions for example the use of discounts when selling products is one of the major ways used the costs of their product. Evaluating and analyzing the data will provide an understanding of how the price promotions affect the sales of a certain item. A future research may include addition of other customer patterns for the most paired products or the substitute items irrespective of the company manufacturing these products. Another significant recommendation may be to include a study that identifies the first-time buyers and those loyal to the brand to determine whether customers are to stockpile of making regular forward buys. Work citied Craven David W. and Nigel Piercy. Strategic marketing. vol.7 no.1 New York: McGraw-Hill 2006 pp. 17-26. Manikas Andrew Michael Godfrey and Ryan Skiver. "Using big data to predict consumer responses to promotional discounts as of art of sales & operations planning." International Journal of Management and Marketing Research10.1 (2017): 69-78. Serpico Elsa Barbara Aquilani Alessandro Ruggieri and Cecilia Silvestri. "Customer Centric Marketing Strategies." 2013. [...]

Order Description:

1. Use qualitative and quantitative methodologies from the textbook to support your overall claims, summary and analysis. Use minimum one quantitative application along with one quantitative application. Review and summarize the case with supporting recommendations. 2. Use two external research citations: from academic journals,course textbook, newspaper articles and/or recent news. 3. Use two MLA or APA citations.

Subject Area: Information Technology

Document Type: Reports

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $40

Words 1100

Pages 4

Completed in 1 day

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Client Review

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