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The role of generous return policies in creating customer loyalty in the retail industry. (Example)

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Name Professor Discipline Date Role of return policies in creating customer loyalty in the retail industry. As the competition in the retail grows every day retail managers have to tap into their creative spaces to ensure they capture a more significant market share as possible and secondly and more importantly keep their existing customers. To get a more significant market share retailers are increasingly employing the use of juicy return policies to realize their goal. For a long time retailers had treated return policies as an afterthought but not anymore. In today’s marketing environment it is a critical step. Embracing this new marketing strategy has not come without its challenges. Firstly the amount of returns that have been making their way back to retailers has increased monumentally over the last few years totaling a massive $270 billion in the year 2016 this is a significant loss to retailers (Reagan customer loyalty is the key player and all business strategy should be geared towards retaining clients and on that front a generous return policy is key. Works cited Kim Ann. "Montgomery Ward: The World's First Mail-Order Business." Lib.niu.edu. Web. 23 Nov. 2017. Petersen J. Andrew and V. Kumar. "Perceived risk product returns and optimal resource allocation: evidence from a field experiment." Journal of Marketing Research 52.2 (2015): 268-285. Griffin Jill and Robert T. Herres. Customer loyalty: how to earn it how to keep it. San Francisco CA: Jossey-Bass 2002. Dugdale Addy. "Zappos’ Best Customers Are Also The Ones Who Return The Most Orders." Fast Company. N.p. 2017. Web. 23 Nov. 2017. "The Retail Customer Experience. Which Elements Of The Shopping Experience Matter Most?." Synchrony Financial (2015): 3. Print. Reagan Courtney. "A $260 Billion 'Ticking Time Bomb': The Costly Business Of Retail Returns." CNBC. N.p. 2017. Web. 23 Nov. 2017. [...]

Order Description:

Be 1,000 words minimum (There are no page/word limits for this assignment) Have in-text citations (APA or MLA) Be in .pdf format margin 1" top, bottom ,right , left double spacing Arial or Times new Roman Font size 12

Subject Area: Marketing

Document Type: Thesis/Dissertation Chapter

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $15

Words 550

Pages 2

Completed in 5 days

Expert wisetutor7

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11.27.2017

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