Social Media in Business

com provides numerous benefits of using social media in business. The varying benefits include; excellent marketplace awareness, increased customer satisfaction, cost-effective means of advertising, creating customer loyalty and increasing brand awareness. The second article retrieved from www. smallbusiness. chron. However, the drastic shift and focus on social media utilization by most of the organizations have left some enterprises far much behind. These organizations face a number of challenges since the traditional strategies used by this business do not bring them near to their customers in numerous ways. Even though the proponents of social media in the enterprises belief that it is the most modern tool of marketing for any business that aims at creating a competitive environment in the world of business, the opponents still have their opposing viewpoints on the utilization of social media in the business.

This paper aims at analysing two articles with varying viewpoints about the usage of social media in the contemporary world of business. Article analysis The first article on www. According to this article, improved brand awareness, as well as customer engagement that improves business visibility, is a special benefit provided by utilizing social platforms in business. Normally, engaging and interacting with both potentials as well as existing business customers is essential in the creation of brand recognition. Furthermore, social media sets a two-way communication channel that helps in winning customers attention thereby guaranteeing the business that its brand is reaching to the right customers. Additionally, using social media for customer interaction improves brand loyalty through customer retention. In contrast to the first article that offers numerous benefits to businesses utilizing social media platform in their business operations, the second article on www.

According to the article, using social media platforms in the organization mainly targets the existing product user since only a small effort is extended in targeting other potential brand users. The possibility of using social media platforms to target new customers is limited and more efforts that can be costly are required to ensure the organization has a wide coverage and influence over both the loyal and potential brand users. Furthermore, local businesses using social media can have wide pool foreign followers, therefore, making the use of social for business purposes irrelevant and unimportant to the organization. Conclusion According to the analysis of the first articles as outlined above, the usage of social media for business goals is essential and gives the business a positive impact.