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Other - Social Media Audit, Research Paper
Social Media Audit
In this week’s assignment you will be completing a social media audit of your selected business. First, research and select a free online social media auditing tool. It’s acceptable for this tool to be a worksheet or a checklist – something that you can download and keep. However, make sure you don’t simply select the first item you find from a Google search. Be methodical and choose the most appropriate one.
Once you’ve selected the tool, use it to audit your selected business.
Once you have completed the audit, you will write a 2000 word, APA 6th Edition, formatted paper that summarizes your tool, describes your rationale for selecting it, and reviews your findings.
Selects and justifies a social media tool.
Conducts a social media audit.
Audit results are summarized and articulately reported.
Describes an auditing strategy rationale with an explanation of whether or not it will be helpful to the overall social media strategy of the company.
Writing and Organization
Writing style is clear and concise.
Tone is academic and appropriate for the content and assignment.
Thesis statement is clearly articulated.
Structure is logical, including an introduction, body, and conclusion.
Flow is maintained by effective transitions.
Rules of grammar, punctuation, and spelling are followed.
Adherence to APA formatting requirements is evident.
Sources are credible (preferably peer-reviewed), varied, relevant, and current (published within past five years); use of seminal work (e.g. Freud) is encouraged.
Sources inform analysis, evaluation, problem-solving and decision-making.
Includes required number of professional/scholarly sources.
Addresses ethical considerations in research when appropriate.
Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization (Que Biz-Tech). Indianapolis, IN: Que Publishing.
• Chapter 7: Established Social Media Guidelines for the Organization
• Chapter 8: Laying the Operational Groundwork for Effective Social Media Management
• Chapter 9: The New Rules of Brand Communications in the Age of Social Media
Kelly, N. (2012). How to measure social media: A step-by-step guide to developing and accessing social media ROI (Que Biz-Tech). Indianapolis, IN: Que Publishing.
• Chapter 6: Measuring Social Media for Lead Generation
• Chapter 7: Customer Service, Referrals and Strategies
Colon, R. (2010, March 3). Corporate social media guidelines - protecting your organization from hidden risks [Slideshare file]. Retrieved from http://www.slideshare.net/surfwar/corporate-social-media-guidelines-protecting-your-organization-from-hidden-risks
Oasis Solutions Group. (2013, April 5). Social media policy for your small business [Slideshare file]. Retrieved from http://www.slideshare.net/elaineoasisky/social-media-for-your-small-business-p4
Symphony3. (2012, October 8). Social media guidelines. Retrieved from http://www.slideshare.net/Symphony3/social-media-guidelines-infographic?from_search=5
Hoffman, D. L., & Fodor, M. (2010). Can you measure the ROI of your social media marketing? MIT Sloan Management Review, 52(1), 41-49.
Lynch, J., & De Chernatony, L. (2004). The power of emotion: Brand communication in business-to-business markets. Journal of Brand Management, 11(5), 403-419.
Sedereviciute, K., & Valentini, C. (2011). Towards a more holistic stakeholder analysis approach: Mapping known and undiscovered stakeholders from social media. International Journal of Strategic Communication, 5(4), 221-239. Retrieved from http://www.tandfonline.com/doi/full/10.1080/1553118X.2011.592170
Sniukas, M. (2009, July 6). What is strategy? [Slideshare file]. Retrieved from http://www.slideshare.net/sniukas/what-is-strategy-1687829?from_search=4
Weinberg, B. D., & Pehlivan, E. (2011). Social spending: Managing the social media mix. Business Horizons, 54(3), 275-282.
Social Media Audit
In this week’s assignment you will be completing a social media audit of your selected business. First, research and select a free online social media auditing tool. It’s acceptable for this tool to be a worksheet or a checklist – something that you can download and keep.