Performance Profitability Starbucks Corporation

The challenge is retaining these clients and giving them envy to return. With target populations from 18 to 40 years, there is prospect for diverse strategies; the firm proposes high-quality coffee for the difficult clients and creative, fresh beverages for the youthful whilst preserving the finest brand image (Bailey et al. The company does not just vend beverages, but a social image as well since most clients wish to be linked with the brand that is considered an upper-middle class location of high quality. Implementation of corporate social responsibility is among the main strategies of Starbucks; partaking in improving the lives of coffee and tea farmers is their priority alongside saving the surrounding through a number of eco-friendly stores, serving of coffee in the recyclable cups, or minimizing water consumption.

How Economic Policies Have Affected the Operations of Starbucks The continual global economic crisis is the Starbuck’s major external economic driver. Starbucks is cognizant of the tight rivalry from several other industry players; thus, it is suitably prepared to deal with it. In order to understand and determine the firm’s condition within the beverage sector, it is important to assess qualitatively and quantitatively the current strategy of marketing. Effective SWOT analysis of the company would highlight its positive and negative feedback. The firm has accomplished a lot to aid it not just expand but as well grow into a global powerhouse, which it currently is. It uses the quality differentiation strategy, which makes it concentrate on pleasing customers (Gay, Manwaring & O’Rourke, 2014).