The Rising Entrepreneurship in Emerging Markets: Case Study of Mobile Money Student’s Name Institution Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc498543190 \h 3Project Aim and Objectives PAGEREF _Toc498543191 \h 4Project Aim PAGEREF _Toc498543192 \h 4Specific Objectives PAGEREF _Toc498543193 \h 4Literature Review PAGEREF _Toc498543194 \h 5Entrepreneurship in the Developing Countries PAGEREF _Toc498543195 \h 5Potential of Emerging Markets PAGEREF _Toc498543196 \h 5Background of Mobile Money PAGEREF _Toc498543197 \h 6Research Methodology PAGEREF _Toc498543198 \h 8Problems PAGEREF _Toc498543199 \h 9Project Plan PAGEREF _Toc498543200 \h 10References PAGEREF _Toc498543201 \h 12 The Rising Entrepreneurship in Emerging Markets: Case Study of Mobile Money IntroductionAccording to Gupta Chiles & McMullen (2016) entrepreneurship is dynamic and timeless. There is also rising trend in the globalization of markets. The global economy is today facing the reality of the emergence of new or developing markets which has significantly boosted the entrepreneurial spirit. An emerging market is a of the Ninth International Conference on Information and Communication Technologies and Development (ICTD) (pp. 1-11). Lahore. Jack W. & Suri T. (2011). Mobile money: The economics of M-PESA. . National Bureau of Economic Research No. w16721. Lebedev S. Peng M. W. Xie E. & Stevens C. E. (2015). Mergers and acquisitions in and out of emerging economies. Journal of World Business 50(4) 651-662. Lombard A. (2014). Entrepreneurship in Africa: Social Work Challenges for Human Social and Economic Development1. Social Work Journal 39(3) 224-239. London T. & Hart S. L. (2004). Reinventing strategies for emerging markets: beyond the transnational model. Journal of international business studies 35(5) 350-370. Onsango E. K. & Schot J. (2017). Inclusive Innovation and Rapid Sociotechnical Transitions: The Case of Mobile Money in Kenya. Smallbone D. Welter F. & Ateljevic J. (2014). Entrepreneurship in emerging market economies: Contemporary issues and perspectives. International Small Business Journal 32(2) 113-116. [...]
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