Singapore airline Strategic Management and Marketing

Document Type:Case Study

Subject Area:Business

Document 1

Innovations, applying science and modern technology, excellent services become one of the main strategies in building a brand name, the airline always take their brand name attribute. They are always quick in adopting innovations as well as applying all types of entertainment systems on the flight for example the passengers can have their comfort throughout the flight because they can be able to watch their favorite movies comfortably while onboard. It’s a strategy which has been implemented withy the main objective of meeting the current lifestyle and go as per the current technological trends hence attracting more and more customers. The Singapore girl policy, this is a typical image of Singapore airline which is found in almost all staff of Singapore airline both male and female, especially the female flight attendants who are always referred to as Singapore girls which gained a lot of popularity among citizens and the foreigners.

Sign up to view the full document!

From $10 to earn access

Only on Studyloop

Original template

Downloadable