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Social Media Policy & Governance/ Social Media for Leads Generation

Discussion 1 ________________________________________ Social Media Policy & Governance Why are establishing social media guidelines or governance important to a business's social media program? What types of issues might arise for a business? How does a business become a social business and create a social media culture? Explain. Discussion 2 ________________________________________ Social Media for Leads Generation What are leads and how do they align to a business' goals? Are there different types of leads? How does a business identify leads using social media? Explain. ***PLEASE KEEP EACH DISCUSSION SEPARATE AS IT IS ON THE INSTRUCTIONS. DISCUSSION ONE SHOULD BE ANSWERED AFTERWARDS DICUSSION TWO SEPREATELY. Required Text Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization (Que Biz-Tech). Indianapolis, IN: Que Publishing. • Chapter 7: Established Social Media Guidelines for the Organization • Chapter 8: Laying the Operational Groundwork for Effective Social Media Management • Chapter 9: The New Rules of Brand Communications in the Age of Social Media Kelly, N. (2012). How to measure social media: A step-by-step guide to developing and accessing social media ROI (Que Biz-Tech). Indianapolis, IN: Que Publishing. • Chapter 6: Measuring Social Media for Lead Generation • Chapter 7: Customer Service, Referrals and Strategies Required References Colon, R. (2010, March 3). Corporate social media guidelines - protecting your organization from hidden risks [Slideshare file]. Retrieved from http://www.slideshare.net/surfwar/corporate-social-media-guidelines-protecting-your-organization-from-hidden-risks Oasis Solutions Group. (2013, April 5). Social media policy for your small business [Slideshare file]. Retrieved from http://www.slideshare.net/elaineoasisky/social-media-for-your-small-business-p4 Symphony3. (2012, October 8). Social media guidelines. Retrieved from http://www.slideshare.net/Symphony3/social-media-guidelines-infographic?from_search=5 Recommended References Hoffman, D. L., & Fodor, M. (2010). Can you measure the ROI of your social media marketing? MIT Sloan Management Review, 52(1), 41-49. Lynch, J., & De Chernatony, L. (2004). The power of emotion: Brand communication in business-to-business markets. Journal of Brand Management, 11(5), 403-419. Sedereviciute, K., & Valentini, C. (2011). Towards a more holistic stakeholder analysis approach: Mapping known and undiscovered stakeholders from social media. International Journal of Strategic Communication, 5(4), 221-239. Retrieved from http://www.tandfonline.com/doi/full/10.1080/1553118X.2011.592170 Sniukas, M. (2009, July 6). What is strategy? [Slideshare file]. Retrieved from http://www.slideshare.net/sniukas/what-is-strategy-1687829?from_search=4 Weinberg, B. D., & Pehlivan, E. (2011). Social spending: Managing the social media mix. Business Horizons, 54(3), 275-282.
Discussion 1 ________________________________________ Social Media Policy & Governance Why are establishing social media guidelines or governance important to a business's social media program? What types of issues might arise for a business? How does a business become a social business and create a social media culture? Explain.
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Assignment ID
30362
Discipline
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CREATED ON
June 5, 2016
COMPLETED ON
June 6, 2016
Price
$30
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Latest reviews for Reign
s.ald198
December 6, 2016
s.ald198
late, but thanks
Georgivs
December 2, 2016
Georgivs
An excellent writer,keep it up!
james123
November 16, 2016
james123
Work done as per my expectation, thankyou