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Marketing Plan for Leaf Republic (Example)

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Marketing Plan for Leaf Republic By: Student’s Name Course Course code Class Institution Date Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc494632947 \h 3SWOT Analysis PAGEREF _Toc494632948 \h 3Market Objectives PAGEREF _Toc494632949 \h 5Target Market PAGEREF _Toc494632950 \h 5Market Mix PAGEREF _Toc494632951 \h 5Product Strategy PAGEREF _Toc494632952 \h 6Pricing Strategy PAGEREF _Toc494632953 \h 6Place Strategy PAGEREF _Toc494632954 \h 7Promotion Strategy PAGEREF _Toc494632955 \h 7Financials PAGEREF _Toc494632956 \h 8Sales Forecast and Expenses PAGEREF _Toc494632957 \h 8Controls PAGEREF _Toc494632958 \h 8Implementation Checklists PAGEREF _Toc494632959 \h 8Reflective Statement PAGEREF _Toc494632960 \h 9References PAGEREF _Toc494632961 \h 9 Marketing Plan for Leaf Republic Introduction Leaf republic is a multinational company based in Germany that embraces green movement by manufacturing plates and tableware entirely made out of leaves. The company was driven by the purpose of reducing the increased pollution caused by plastic plates used all over the globe. These leaf plates modeled Strategic Market Management: Global Perspectives 1st Ed Wiley Publishing & ISBN: 9780470689752 Albayrak T. Aksoy Ş. and Caber M. 2013. The effect of environmental concern and skepticism on green purchase behavior. Marketing Intelligence & Planning 31(1) pp.27-39. Andrews J.C. and Shimp T.A. 2017. Advertising promotion and other aspects of integrated marketing communications. Nelson Education. Baker M.J. 2014. Marketing strategy and management. Palgrave Macmillan. Home (EN). 2014. I am like you I am different. Retrieved September 30 2017 from leaf-republic.com P. & Keller K.L. 2016. Marketing Management 15th Edition Pearson Publishing ISBN 13: 9780133856460 Lin Y.T. Parlaktürk A.K. and Swaminathan J.M. 2014. Vertical integration under competition: Forward backward or no integration? Production and Operations Management 23(1) pp.19-35. McDonald M. and Wilson H. 2016. Marketing Plans: How to prepare them how to profit from them. John Wiley & Sons. Williams P. 2014. Emotions and consumer behavior. Journal of Consumer Research 40(5). [...]

Order Description:

Must follow the image what teacher asking.And the company must be Leaf republic. Study guide and my PPT slide is the reference material

Subject Area: Accounting

Document Type: Proofreading

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $10

Words 275

Pages 1

Completed in 1 day

Expert jeffchegzod

Client Review

Thank you so much. By far the writer in this site. I highly recommend this writer and I must admit that this was a wonderful experience

Positive
11.06.2017

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