Keurig’s Competitive Market Analysis Name Institution Affiliation Professor Date Company Overview Robert Stiller in Waterbury Vermont founded Keurig Green Mountain Company in the year 1981. It started as a small specialty cafe and started its capital and market expansion in 1990.The Company completed its initial public offering and immediately started to make an early investment in the Keurig Inc. The company normally deals with coffee brewing business in United States of America Canada and internationally. It manages its normal operations by having two business segments that are Specialty Coffee business unit (SCBU) and the Keurig business unit (Keurig 2014).SCBU unit produces and sells estimated 200 varieties of coffee tea cocoa plus other beverages. The coffee is produced in traditional packaging and other beverages in K-Cup portion packs. Keurig on the other hand sells Coffee cocoa tea AH single-Cup brewers and accessories. In addition to the above products it also and consistent maintenance. However the low variable costs by the company deter its progress towards achieving its competitive advantage in the coffee brewing market. In order to achieve profit maximization the company should consider using the concepts of marginal revenue and marginal costs. The Keurig company will aim at maximizing profits and minimizing its loss by producing its product at the point where the Marginal Revenue equals the Marginal Cost: MR = MC. For instance the Company needs to monitor its Total Revenue because it is a decisive factor in the implementation of this change. References BIBLIOGRAPHY Bricken H. (2015). A Pain In The Bud: The 'Legality' of 'Coffee shops' And Other Marijuana Consumer Venues And Events In The U.S . Above The Law 5-12. BIBLIOGRAPHY Blanc M. (2014). Keurig Green Mountain: It's A Hold . New York: Bidness. Keurig. (2014). Our Values. Retrieved from Keurig Green Mountain: http://www.keuriggreenmountain.com/en/OurCompany/OurValues.aspx [...]
This is part of a team paper. Here are the instructions: Your team has been given the responsibility of working with your organization's CEO to do a competitive market analysis of the potential success of one of their existing products. Select your organization and a product produced by that organization from IndustryWeek. WE SELECTED: KEURIG GREEN MOUNTAIN, INC Write a 1500-2,100 word analysis of the current market conditions facing your product, making sure that you address the following topics: · Define the type of market in which your selected product will compete, along with an analysis of competitors and customers. · Examine factors that will affect Total Revenue, including but not limited to: · Price elasticity of demand · Factors that influence productivity · Various measures of costs · Externalities and government public policy · Recommend how your organization can maximize their profit-making potential and increase their presence within the market served by the product. Use a minimum of 3 peer-reviewed sources from the University Library. Format your paper consistent with APA guidelines. I ONLY NEED A PARAGRAPH ON EXTERNALITIES AND GOVERNMENT PUBLIC POLICY. My teammates will do the rest.