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The Concord Valley Inn, a North Carolina mountain hotel and resort was started by your parents 30 years ago. Since its beginnings, you’ve had an agreement with the same wellestablished franchise, one that specialized in medium-priced hotels. Until your parents retired, the 200-room inn catered to tourists who come to ski in the winter and hike during the summer months. But since your parents turned over the reigns to the younger generation, you and your siblings have been trying to expand your target market by attracting more meeting and group business. During the past three years, you’ve renovated the restaurant, added recreational facilities, and build a modest conference center. Results from your attempts to attract new clientele to the Inn so far have been encouraging, but you all admit it’s still too soon to tell if the experiment is a success. Now it’s time to decide whether or not to renew the existing franchise agreement. And that’s where the difference of opinion comes in. Jessica strongly believes the Inn should go independent. Nick is just as certain that staying with a franchise is the best course. You are the swing voter. Before you cast your vote, you decide to listen carefully to both sides. Jessica’s points for going independent: The Internet has changed the ballgame. No longer do hotel owners need the central reservation systems that used to be a key benefits of participating in a franchise. More and more, people are looking for rooms search the Internet by location and then book their reservation online. The franchise isn’t offering anything that a well-designed Concord Valley Inn website couldn’t do just as well. Brand name recognition doesn’t mean what it used to. Since the 1980s, the hotel industry has introduced many new brands, each one designed to appeal to a specific group of customers. It’s location that matters most to customers today, not brand loyalty. Nick’s points for staying with the franchise: A centralized reservation system, national advertising campaign, and training programs: it’s those kinds of support services that make signing a franchise agreement worth every penny. It leaves the three of us free to concentrate on the day-to-day details involved with keeping the Inn running. Brand recognition is still important, especially for the type of group and meeting business we’re trying to attract. Planners organizing business meetings and conferences tend to want to work with chains because they’re known quantities. You decide: Which factor or factors are the most important ones for you to consider as you make the decision: go independent or keep on franchising? How would you cast your vote if you were in this situation? How did you arrive at your decision? What do you think are the next steps the hotel management should take to make themselves
The Concord Valley Inn, a North Carolina mountain hotel and resort was started by your parents 30 years ago. Since its beginnings, you’ve had an agreement with the same wellestablished franchise, one that specialized in medium-priced hotels. Until your parents retired, the 200-room inn catered to tourists who come to ski in the winter and hike during the summer months.
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Assignment ID
29884
Discipline
Type
CREATED ON
June 2, 2016
COMPLETED ON
June 4, 2016
Price
$40
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Latest reviews for whatif
itstudent
December 9, 2016
itstudent
good work on time
mscmdua18
December 7, 2016
mscmdua18
Had to guide the writer. With what was need. Still ended up with an 82
husain0078
December 5, 2016
husain0078
good