Adidas is a Germany sneaker, clothing and apparel company that also own Reebok, Taylor Made and Rockport. Adidas is the most significant sportswear company in European countries and is the next and then Nike as the most significant sportswear company on the planet. The company sports the recognizable brand of three slanted parallel bars of ascending height. Adidas was founded in 1924 by Adolf Dassler, but it did not become a fully listed company until 1940. Its head office are located in Herzogenaurach, Germany, the hometown of its founder. Although many think that Adidas means "All day I dream about soccer" the real source of the name originates from the amalgamation of Adolf's nickname, Adi, and the first three letter of his last name. Adidas specializes in the look and production of boots, sportswear, activities equipment and, yes, even toiletries, especially, deodorant.