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Marketing - communication brief, Research Paper

Paper 10: Communication Brief - Examine the company’s integrated marketing communication strategy (advertising, PR, Sales, Digital strategy etc.). Factor in social/cultural, demographics, income etc. into your discussion. Are there changes in the eternal environment, competitive scenario, technology etc. that impact or will impact your company’s communication? Compare their communication strategy in the country of origin or other countries, and with current competitors. Review all prior papers, to find areas for possible changes to their communication strategy in the target country. What aspects of your research would be a strength/weakness for the company, given the opportunities/threats/strengths /weaknesses identified earlier? Individual task: o Each student from your group will opt to work on two of the 10 papers to be written. 5 students x 2 papers each = the 10 papers due from each group. o Each paper covers an important aspect of your final case. I get to work one-on-one with each student in the group guiding their research and writing on their chosen briefs/papers. Thereafter, they incorporate my feedback and revise their paper. Towards the end of the semester, each group will compile these 10 papers, edit it and write up case questions. That’s the final case study! • Paper length: Upload a 2 double spaced page paper with 1” margins. This includes references. • Title: Write your name and the company’s name in the header. Title your paper as Company_Paper#_FirstNameLastName.doc. So, if I were writing paper 3 and my group project was on Huawei, my file would be titled Huawei_Paper3_MonaSinha.doc.
Paper 10: Communication Brief - Examine the company’s integrated marketing communication strategy (advertising, PR, Sales, Digital strategy etc.). Factor in social/cultural, demographics, income etc. into your discussion. Are there changes in the eternal environment, competitive scenario, technology etc.
Assignment ID
297867
Discipline
CREATED ON
24 October 2017
COMPLETED ON
25 October 2017
Price
$40
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24 October 2017
User posted an order for Marketing
24 October 2017
18 writers responded and offered to do the job for a price between $160 and $160
24 October 2017
User contacted writer Javascript
24 October 2017
User hired writer Javascript
25 October 2017
Writer completed order Marketing - communication brief, Research Paper for 1 day, meeting the deadline
25 October 2017
User accepted the job right away and completed the payment
25 October 2017
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