Existing research studies on sensory marketing efforts concentrate on the broad impact of sensory stimuli on consumer reactions to different brands. This study narrows down the focus of sensory elements to olfactory and auditory stimuli and attempts to analyze the effect of the stimuli on consumer thoughts. Further the partnership between emotions generated out of these sensory stimuli and consumer purchase decision is being established.
With increasing chaos in the advertising space as multiple brands vie for consumers' attention together, capturing the consumers' attention has become more challenging than ever before for marketers today. Marketers realize the need for an alternative mechanism to fully capture consumer mind talk about in order to improve brand recognition.
Keywords: banking information system, banking information systems security, cloud computing in banking
INFORMATION SYSTEMS IN BANKING INDUSTRY
Information systems are extremely vital for the expansion and success of business organizations in today's world. All areas of the industry are totally dependent on these for the management of important info and data. Small organizations to large, powerful businesses such as traditional banking institutions and central and local government are taking the assistance of information systems to modify their data. In this particular paper, we will discuss the various advantages of the utilization of information systems in the bank industry. We will thoroughly analyze the requirements of information systems at the many different levels and review the security needs for these purposes.