National Beverage Corp Case Study

Strengths • Innovation- the company highly focused on new developments on products to address the changing consumer demands, particularly when responding to the health concerns relevant to soft drinks. • Presence in new markets- the company has also expanded its markets to new markets such making energy drinks as well as flavored water where the sales exceed the company’s expectations. Opportunities • Acquisitions- due to the strong financial position of the company, it has a greater opportunity to acquire more brands in the major markets. • International markets- the company can expand its markets through taking its brands and products other countries like Canada and Mexico SO strategy example Innovation-International markets strategy. Innovation as an internal strength of the company can be matched with the international market external opportunity to establish a strategy that will enable the company to develop better new products that will meet the needs of the new customers in the international markets.