CREATED ON 27th October 2017
COMPLETED ON 1st November 2017
Expert hired: stanlas

IKEA shopper satisfaction evaluation and marketing decision making

Generally marketing managers do not perform the actual market research. However, they do frequently commission and oversee market research projects, as well as interpret data and make decisions on the basis of research findings. This assignment requires you, as the marketing management team, to consider the research process and decision making for a satisfaction survey of shoppers at IKEA using the gap analysis approach covered in the unit. This is a relevant topic since quantitative evaluation of customer satisfaction and service quality is a very common research activity conducted by many businesses. However, I only need assistance on certain areas: The introduction and answering these 3 questions; Identify IKEA’s key competitors and provide comparative data regarding their strengths and weaknesses compared to IKEA Determine customer’s overall satisfaction of IKEA’s in-store purchasing experience Provide action points to improve IKEA’s in-store purchasing to meet customers expectation and improve overall customer satisfaction.
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Studybay is a freelance platform where you can order a IKEA shopper satisfaction evaluation and marketing decision making paper, written from scratch by professors and tutors.
27 October 2017
User created a project for Marketing
27 October 2017
18 experts responded
27 October 2017
User contacted expert stanlas
27 October 2017
User hired expert stanlas who offered a price of $30 for the project and has experience doing similar projects
01 November 2017
The expert completed the project IKEA shopper satisfaction evaluation and marketing decision making for 5 days, meeting the deadline
01 November 2017
User accepted the project right away and completed the payment
01 November 2017
User left a positive review

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