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Leadership & Culture/ Identify Goals & Align

Discussion 1 ________________________________________ Leadership & Culture What is harder to achieve, leadership buy-in or changing a culture? Explain. Why is it important to have both to create a successful social media program? Discussion 2 ________________________________________ Identify Goals & Align How does a business identify its business goals? Explain. What component of a business goal is aligned to social media metrics and why? Who determines all of this and why? ***PLEASE KEEP EACH DISCUSSION SEPARATE AS IT IS ON THE INSTRUCTIONS. DISCUSSION ONE SHOULD BE ANSWERED AFTERWARDS DICUSSION TWO SEPREATELY. Required Text Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization (Que Biz-Tech). Indianapolis, IN: Que Publishing. • Chapter 4: Establishing Clarity of Vision, Purpose, and Execution • Chapter 5: Understanding How Social Media Plugs into the Organization • Chapter 6: The People Principle Kelly, N. (2012). How to measure social media: A step-by-step guide to developing and accessing social media ROI (Que Biz-Tech). Indianapolis, IN: Que Publishing. • Chapter 4: Measuring Social Media for Brand Awareness • Chapter 5: Social Media for Lead Generation Required References Qualman, E. (2012, November 7). Social media revolution video 2013 [Video file]. Retrieved from http://www.youtube.com/watch?v=QUCfFcchw1w Sinek, S. (2009, September). Simon Sinek: How great leaders inspire action. Retrieved from http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html Recommended References Arnold, T., & Solis, B. (2011). ROI on social media. Arts Marketing, 1-10. Retrieved from http://aaablogs.uoregon.edu/tja/files/2011/05/ROI-on-Social-Media.pdf Heckadon, D. (2010). Critical success factors for creating and implementing effective social media marketing campaigns. Available at SSRN 1734586. Retrieved from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1734586 Jenkins-Guarnieri, M. A., Wright, S. L., & Johnson, B. (2013). Development and validation of a social media use integration scale. Psychology of Popular Media Culture, 2(1), 38. Lee, C. (2013, July 31). How to build and measure social media ROI. Retrieved from http://blog.hootsuite.com/build-and-measure-social-media-roi/ Paine, K. D., & Paine, R. D. (2009). The social media measurement manifesto yes we can, and already are measuring social media. The Measurement Standard: The Newsletter of Public Relations and Social Media Measurement from KD Paine & Partners, New Hampshire, 1-23. Retrieved from http://www.themeasurementstandard.com/Issues/5-1-10/KDPaineSocialMediaWhitepaper.pdf Pentin, R., & Senior Planner, T. M. W. (2010). A new framework for measuring social media activity. TMW. http://www.slideshare.net/Ifonlyblog/iab-measurement-framework-for-social-media-final4-3 http://www.slideshare.net/Ifonlyblog/iab-measurement-framework-for-social-media-final4-3
Discussion 1 ________________________________________ Leadership & Culture What is harder to achieve, leadership buy-in or changing a culture? Explain. Why is it important to have both to create a successful social media program? Discussion 2 ________________________________________ Identify Goals & Align How does a business identify its business goals? Explain.
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Assignment ID
29313
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CREATED ON
May 29, 2016
COMPLETED ON
May 30, 2016
Price
$30
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