Operations Management Student’s Name Institutional Affiliation Introduction Operations are inclusive of all activities involved in the production of goods and services. The service being focused on is McDonald. McDonald is a hamburger and fast-food restaurant in America. It is the leading foodservice retailer globally with approximately 40 000 restaurants in its locality. McDonald serves over 80 million people located in different countries. The restaurants are franchised and have a reliable staff totaling to almost two million. Mc Donald is a famous in the urban setting due to the ease of accessibility. Most individuals in this age prefer fast foods to making food in their homes. Literature The 4V's Operational Model addresses the vital components in operations. The four V’s include Volume variety Variation and Visibility. The volume measurement of operations as indicated by Slack et al. (2009) relies upon the systemization and repeatability of the procedure. This may prompt to the customer and therefore profits for the company. References Greasley A. (2007). Operations management. Sage. Heizer J. & Render B. (2005). Additional Problems: Principles of Operations Management/Operations Management. Prentice Hall. Hill A. & Hill T. (2012). Operations management. Palgrave Macmillan. Johnston R. (2005). Service operations management: from the roots up. International Journal of Operations & Production Management 25(12) 1298-1308. Johnston R. & Clark G. (2008). Service operations management: improving service delivery. Pearson Education. Kincheloe J. L. (2002). The sign of the burger: McDonald's and the culture of power (Vol. 27). Temple University Press. Parasuraman A. Zeithaml V. A. & Berry L. L. (1985). A conceptual model of service quality and its implications for future research. The Journal of Marketing 41-50. Silvestro R. (1999). Positioning services along the volume-variety diagonal: the contingencies of service design control and improvement. International Journal of Operations & Production Management 19(4) 399-421. Slack N. Chambers S. & Johnston R. (2010). Operations management. Pearson education. [...]
You are required to undertake a profiling exercise for a service or services, provided by a company with which you are familiar. By ‘profiling’ we mean: utilising the tools discussed in the PPT SLIDES to characterise the nature of the service provided. You will use this analysis to identify the implications for service delivery (for example on capacity management, costs, resources etc). The selected service should be simple enough that you can clearly identify all the elements involved in its delivery.