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Company Selection

Company Selection You will be utilizing a Brand Awareness Campaign as an overarching theme for your assignments in this course. Refer to Chapter 3 in Social Media for a full explanation of how to perform, measure, and monitor a social media Brand Awareness Campaign. For this assignment you are to first select a company with a minimal social media presence. It is important to use a company that does not have a robust social media presence because you will be learning how to help develop, implement, measure, monitor and report on a business' social media presence during this course. You will be using this company throughout the course so choose carefully. If you cannot find a company you have the option to either select the company you currently (or used to) work for, or use a fictional company. After you select the company, you are to write a 1700-2000 word paper analyzing the company, and conducting a social media ROI assessment. Analyze the company and describe why you have selected it, and provide a rationale for why this is a good candidate for this assignment. What are the strengths and potential weaknesses of using this company? Is the company using social media? If so, to what extent? If not, why do you think that is the case? Additionally, perform an initial social media ROI assessment using the tool from Kelly (2012), p. 234. You must incorporate a minimum of two additional scholarly sources throughout the paper. Content Criteria Provides a thorough analysis of the company. Describes and rationalizes company selection. Identifies stengths and potential weaknesses. Provides a complete social media ROI assessment and results are fully incorporated into the paper. Writing and Organization CriteriaT Writing style is clear and concise. Tone is academic and appropriate for the content and assignment. Thesis statement is clearly articulated. Structure is logical, including an introduction, body, and conclusion. Flow is maintained by effective transitions. Rules of grammar, punctuation, and spelling are followed. Adherence to APA formatting requirements is evident. Research Criteria Sources are credible (preferably peer-reviewed), varied, relevant, and current (published within past five years); use of seminal work (e.g. Freud) is encouraged. Sources inform analysis, evaluation, problem-solving and decision-making. Includes required number of professional/scholarly sources. Addresses ethical considerations in research when appropriate. Required Text Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization (Que Biz-Tech). Indianapolis, IN: Que Publishing. • Chapter 1: Creating the Social Company • Chapter 2: Aligning Social Media to Business Goals • Chapter 3: Planning for Performance Measurements Kelly, N. (2012). How to measure social media: A step-by-step guide to developing and accessing social media ROI (Que Biz-Tech). Indianapolis, IN: Que Publishing. • Chapter 1: Aligning Social Media Strategies to Business Goals • Chapter 2: Aligning Social Media to the Sales Funnel • Chapter 3: Social Media for Brand Awareness Required References Crosby, B. (2012, April 11). Social media ROI, Is social media marketing effective? Retrieved from http://billcrosby.com/socialmedia/social-media-roi-is-social-media-marketing-effective/ Schottmuller, A. (2012, November 13). Social media, meet ROI: How to measure social media benefits and increase conversion [Slideshare file]. http://www.slideshare.net/aschottmuller/social-mediaroimeasurementand-conversiontipsseschi2012angieschottmuller Stringer, G. (2013, July 9). Research shows that social media drives profitability. Retrieved from http://www.accuracast.com/news/social-media-7471/research-shows-that-social-media-drives-profitability/ Recommended References Gillin, P. (2008). New media, new influencers and implications for the public relations profession. Journal of New Communications Research, 2(2), 1-10. Retrieved from http://robertoigarza.files.wordpress.com/2008/11/art-new-media-new-influencersimplications-for-pr-gillin-2008.pdf Post, M. (2013). Social media strategy map. Retrieved from http://www.slideshare.net/mpostphd/drpostsmstrateg Post, M. (2013). Third tech Tuesday: What is social media strategy? [Slideshare file]. Retrieved from http://www.slideshare.net/mpostphd/what-is-a-social-media-strategy-25412426 Slover-Linett, C., & Stoner, M. (2011). Succeeding with social media: Lessons from the first survey of social media in advancement. Retrieved from http://www.slaudienceresearch.com/files/mStoner-SloverLinett White Paper.pdf Uitz, I. (2012). Social media–is it worth the trouble? Journal of Internet Social Networking & Virtual Communities, 2012. Retrieved from http://www.ibimapublishing.com/journals/JISNVC/2012/313585/313585.pdf
Company Selection You will be utilizing a Brand Awareness Campaign as an overarching theme for your assignments in this course. Refer to Chapter 3 in Social Media for a full explanation of how to perform, measure, and monitor a social media Brand Awareness Campaign. For this assignment you are to first select a company with a minimal social media presence.
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Assignment ID
29189
Discipline
CREATED ON
May 28, 2016
COMPLETED ON
May 29, 2016
Price
$40
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December 7, 2016
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December 5, 2016
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great essay,thank you