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The "Sexualization of Culture" in Advertising

Look through recent popular magazines, hardcopies or on the Internet, and see if you can find advertisements that objectify women in order to sell a product. Or watch some TV commercials or browse the Internet or the YouTube for some current ads. You can look for beer commercials; commercials for food, chocolate; detergents or any house cleaning products. Study these images in the context you have chosen, then write a short paper (about 2-3 pages) about how advertising objectifies women in order to sell products, and how this objectification creates what Gill calls “the sexualization of culture.” In addition, answer at least one of the following questions. 1. What effect(s), if any, do you think the objectification of women’s bodies has on the Western culture? Do you think the effects are different in the Canadian multicultural context? Explain. 2. Jean Kilbourne states “turning a human being into a thing is almost always the first step toward justifying violence against that person.” What do you think she means by this? Do you agree with her reasoning? Why or why not? How does the ad you have chosen relate to Kilbourne’s reasoning? Explain. 3. Why do you think that women are objectified more often than men are? Kilbourne explains that the consequences of being objectified are different – and more serious – for women than for men. Do you agree? How is the world different for women than it is for men? How do objectified images of women interact with those in our culture differently from the way images of men do? Why is it important to look at images in the context of the culture? 4. How is sexuality depicted in relation to race, class, age, ableness? Who is made to feel more desirable, powerful and superior? How are other races depicted? 5. What language does usually accompany the ad? What stories does the ad tell about women and their current role in society?
Look through recent popular magazines, hardcopies or on the Internet, and see if you can find advertisements that objectify women in order to sell a product. Or watch some TV commercials or browse the Internet or the YouTube for some current ads. You can look for beer commercials; commercials for food, chocolate; detergents or any house cleaning products.
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Assignment ID
29120
Discipline
CREATED ON
May 27, 2016
COMPLETED ON
May 29, 2016
Price
$40
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