Coca-Cola, the major rival of Pepsi has been exiled from the desert kingdom. Because of this, Pepsi extended into Arab Countries & comes with an 80% talk about of the $1 billion Saudi soft-drink market. Saudi Arabia is the third largest foreign market of Pepsi, after Mexico and Canada. In 1993, about 7% of Pepsi-Cola International's sales came from Saudi Arabia. The surroundings in Saudi Arabia makes the country very favorable to soft-drink sales because alcohol is prohibited & climate is scorching and dry out.
Mode of Growth:
Pepsi uses franchise system for international development.
Sources of Competitive Advantage:
PepsiCo has competitive benefit in terms of worldwide syndication & the business is able to produce all its products in the united states where they are really consumed.
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