Brand identity awareness even as we understand it now appeared in the 19th century with the introduction of packaged goods. When products were no longer produced by local manufacturer the necessity for the brand image occurred. Mass production has a wider market orientation and often cheaper price. But competition with local products which were already familiar to consumers was impossible without differentiation and strong appealing image.
Many brands image was intentionally created to simulate local farmers' products and therefore appear as something familiar to the possible client. Perfect illustrations provide such known brands as Uncle Ben's rice and Kellogg's breakfast cereal, till now they have a graphic of home-made products.
A law school addendum is a brief (no more than one page) essay that is written with a purpose to legitimately rationalize or give an explanation to weak points in your application. Kinds of Law School Addendum There are two main types of law school addendums that can be written in addition to your application. Required addendum Fitness and Character Addendum. Many law schools contain Fitness and Character section in their application. In this section, the applicant should give information on his or her past, usually focusing on behavioral issues that might have happened. Usually, schools ask that you reveal your personal information like whether you have ever been charged, arrested or convicted a misdemeanor or a crime, or punished/sectioned by your university for any reason.