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Social Media Strategy

Social Media Strategy What is a social media strategy and why is it critical to the success of a business' social media program? Required Text Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization (Que Biz-Tech). Indianapolis, IN: Que Publishing. • Chapter 1: Creating the Social Company • Chapter 2: Aligning Social Media to Business Goals • Chapter 3: Planning for Performance Measurements Kelly, N. (2012). How to measure social media: A step-by-step guide to developing and accessing social media ROI (Que Biz-Tech). Indianapolis, IN: Que Publishing. • Chapter 1: Aligning Social Media Strategies to Business Goals • Chapter 2: Aligning Social Media to the Sales Funnel • Chapter 3: Social Media for Brand Awareness Required References Crosby, B. (2012, April 11). Social media ROI, Is social media marketing effective? Retrieved from http://billcrosby.com/socialmedia/social-media-roi-is-social-media-marketing-effective/ Schottmuller, A. (2012, November 13). Social media, meet ROI: How to measure social media benefits and increase conversion [Slideshare file]. http://www.slideshare.net/aschottmuller/social-mediaroimeasurementand-conversiontipsseschi2012angieschottmuller Stringer, G. (2013, July 9). Research shows that social media drives profitability. Retrieved from http://www.accuracast.com/news/social-media-7471/research-shows-that-social-media-drives-profitability/ Recommended References Gillin, P. (2008). New media, new influencers and implications for the public relations profession. Journal of New Communications Research, 2(2), 1-10. Retrieved from http://robertoigarza.files.wordpress.com/2008/11/art-new-media-new-influencersimplications-for-pr-gillin-2008.pdf Post, M. (2013). Social media strategy map. Retrieved from http://www.slideshare.net/mpostphd/drpostsmstrateg Post, M. (2013). Third tech Tuesday: What is social media strategy? [Slideshare file]. Retrieved from http://www.slideshare.net/mpostphd/what-is-a-social-media-strategy-25412426 Slover-Linett, C., & Stoner, M. (2011). Succeeding with social media: Lessons from the first survey of social media in advancement. Retrieved from http://www.slaudienceresearch.com/files/mStoner-SloverLinett White Paper.pdf Uitz, I. (2012). Social media–is it worth the trouble? Journal of Internet Social Networking & Virtual Communities, 2012. Retrieved from http://www.ibimapublishing.com/journals/JISNVC/2012/313585/313585.pdf
Social Media Strategy What is a social media strategy and why is it critical to the success of a business' social media program? Required Text Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization (Que Biz-Tech). Indianapolis, IN: Que Publishing.
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28653
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CREATED ON
May 24, 2016
COMPLETED ON
May 25, 2016
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$30
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