CREATED ON 18th October 2017
COMPLETED ON 18th October 2017
Expert hired: Proficient Writer

Case study: hubspot - inbound marketing and web 2.0

Below is an overview of the case studies and case questions, as well as deadlines: “HubSpot: Inbound Marketing and Web 2.0” (Deadline for submission on Moodle: Oct 22 at 10 pm/ In-class discussion: Oct 23) 1. What are the possible segments that HubSpot could target? Make sure to describe them in as much details as possible. Hint: In this case, customer lifetime value is easiest calculated as CLV = [(monthly profit)*(customer lifetime in months)]-(acquisition cost). Additional hint: Customer lifetime in months can be approximated by 1/churn rate. 2. Which one(s) should they target (and why)? 3. What are the main marketing implications of this targeting decision? Read this case study and answer the questions above
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