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Marketing - Analytics Goals, Essay

Assignment 1: Project Task 3: Analytics Goals One way to determine the performance of a website or a specific page is to create a goal within a Google Analytics account. As discussed this week, a goal is a page on your website that is considered to be a conversion, such as a lead generation page or a purchase confirmation page. Tasks: Using the readings for this week, The Art Institute of Pittsburgh – Online Division Online Library, and the Internet, research analytics goals. On the basis of your research, develop analytics goals for your apparel company's e-commerce website. Create a goal in a Google Analytics account and address the following: Quote the goal you created. Explain why you created that specific goal. Identify the information that will be generated in the form of reports based on the goal you created. Analyze the impact the information generated will have on your apparel company. Determine the impact on the company's decision-making process. Speculate on the results on executing changes on the website. You will write a 750-word submission detailing your goals, show how a goal was set up in Google Analytics, and post the submission for review. You will also provide feedback and comments on the submissions of at least two peers. Deliverables: Ensure the following: Your responses should be about 750 words long. Attach the goal that was set up in Google Analytics. Use proper MLA formatting. Save your assignment as a Microsoft Word document
Assignment 1: Project Task 3: Analytics Goals One way to determine the performance of a website or a specific page is to create a goal within a Google Analytics account. As discussed this week, a goal is a page on your website that is considered to be a conversion, such as a lead generation page or a purchase confirmation page.
Assignment ID
286132
Discipline
Type
CREATED ON
11 October 2017
COMPLETED ON
12 October 2017
Price
$30
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11 October 2017
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11 October 2017
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12 October 2017
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