Name of Student: Name of Instructor: Course Title: Date: MYLAN’S EPIPEN CRISIS MANAGEMENT PLAN A historical overview of Mylan and its services. Mylan is an international company that specializes in healthcare hence they are charged with the task of producing medicines of high quality and makes them available to those who are in need of them. Mylan began their journey in West Virginia in the year 1961 (Seaman and John et al. pg. 44 - 52). The company is however registered in Netherlands and have global centers in Pennsylvania and Canonsburg. Further the company has significant executive offices in Hertfordshire and Hatfield. As per now Mylan boasts of having improved healthcare around the world with an unmatched service. The company has one of the most diverse and broadest portfolios in which they have marketed over 7500 products such as brand name and consumer medicines among other products in the of governance in realising the transition towards sustainable societies." Journal of Cleaner Production 113 (2016): 755-766. Lewis Vicki R. Angelica Hernandez and Margaret Meadors. "Defining the pharmaceutical system to support proactive drug safety." Current drug safety 8.1 (2013): 25-39. McCarthy Michael. "Epinephrine pen maker offers discounts after alleged price hiking." BMJ: British Medical Journal (Online) 354 (2016). McQuail Denis and Sven Windahl. Communication models for the study of mass communications. Routledge 2015. Mylan Josephine. "Understanding the diffusion of Sustainable Product-Service Systems: Insights from the sociology of consumption and practice theory." Journal of Cleaner Production97 (2015): 13-20. Podsiadlowski Astrid et al. "Managing a culturally diverse workforce: Diversity perspectives in organizations." International Journal of Intercultural Relations 37.2 (2013): 159-175. Seaman John T. and George David Smith. "Your company’s history as a leadership tool." Harvard business review 90.12 (2012): 44-52. Senior Melanie. "Appetite for cheaper biologics spreads across the map." (2013): 1059-1061. Weske Mathias. "Business process management architectures." Business Process Management. Springer Berlin Heidelberg 2012. [...]
Crisis Case Study- Mylan Epi Pen Crisis If you are more of a general student of crisis communication, you might select this option. Students will choose a crisis event for analysis. Students have a range of possibilities from which to choose including but not limited to the following clusters: A) Victim Crisis (natural disasters, rumors, workplace violence, product tampering) B) Accident Crisis (equipment or technological errors and product defects) C) Preventable Crisis (organizational misdeeds leading to human or product harm) Students should conceptualize the project as a culmination of the semester’s learning, including: (1) An historical overview of the organization, its brands and or services. (2) A chronological tracing and a critical assessment of the crisis. Consider conducting research by obtaining organizational documents, official statements, and media reports. Make sure to include direct quotes gathered from these documents to give the case study flavor. Make sure you include in-text citation of research. (3) An analysis, guided by appropriate theory of the organization’s response to the crisis (e.g. Benoit’s theory of image restoration, news framing theory, situational crisis communication theory etc.). (4) An assessment of the success or failure of the organization’s actions or communication strategies based on effects, aesthetics, ethics, or comparison to other cases. Select any of the lessons from the course text, Effective Crisis Communication that you feel helps explain the crisis and crisis response (feel free to mix and match lessons). At the end of the case, you should be able to clearly state the lessons that were learned based on the case you have chosen to discuss. The paper should be between 15-18 pages, excluding visuals, tables, appendices and bibliography.